Monday, September 7, 2009
Business planning... or Marketing Campaigns
For your entrepreneur/innovation/inventor project you do not have to do a business plan. However, you do need to prepare a product, having done market research. You need to design and refine a product that suits a need you have discovered. You do not need to actually construct a completely functional prototype if it's too tricky, but actual products made to a high standard would be very cool! If you don't make an actual model, you do need some form of high quality visual presentation. Use your IT skills whever possible. You will be presenting your "sales pitch" at a trade fair in the gym in week 10. You will probably have no more than a desk space to work with. It will need to be made to look professional. Again, as with all posts, we will clarify this in class.
In class we will continue to investigate the powers of advertising as part of our integrated learning through reading and other language lessons. This will improve your ability to create an irresistable marketing plan - bold statements, catchy phrases, effective colours, snazzy jingles!
As producers of goods for sale you need to be aware of the consumer guarantees act, consumer rights and the responsibilities of producers and advertisers. [We will go over all terms used here in class.]
See below some websites with information relating to these topics:
The Advertising Standards Authority
Now Create Your Own AD! Click here to begin...